Many of today’s regulations were developed before innovative, smoke-free alternatives to cigarettes existed. Measures to prevent initiation and encourage cessation are key in any anti-smoking policy. However, many people still continue smoking.
Innovative, smoke-free products offer smokers who don’t quit the choice of an alternative that is less harmful than continuing to smoke.
Where these products are supported by regulation, they’ve made a huge difference to smoking habits. Just two years after heated tobacco products were introduced in Japan, cigarette sales had fallen by 27 per cent. PMI’s data shows that the majority of smokers who switch to scientifically verified heated tobacco products quit cigarettes completely. Yet in Australia, these products remain banned. That’s wrong. It denies smokers who don’t quit a less harmful choice, condemning them to continue smoking cigarettes.
It’s time regulators and opponents of tobacco accepted that not all tobacco or nicotine products are the same and accept that smoke-free products are a much better choice for adult smokers than continued smoking. If adult smokers are given information about-and access to-smoke-free alternatives, won’t the number of people who stop smoking cigarettes accelerate?
Tobacco companies, regulators and society must unite to Unsmoke the World.